In 2025, micro-influencers will be the real stars of social media. After a period of dominance by "macro-influencers," the tide is turning, and small, engaged accounts will take their revenge. At MY BOOST, we've seen this trend emerge in recent months, and we're convinced that 2025 will be the year of the micro-influencer.
The era of macro-influencers is coming to an end
For years, brands have flocked to Instagram and TikTok accounts with millions of followers. The goal was simple: gain massive exposure from these "macro-influencers." But this strategy quickly showed its limitations. Audiences on these large accounts are often poorly engaged, and conversions struggle to keep up. More and more brands are realizing that focusing on quantity over quality isn't the best solution.
Authenticity, the new key to success
Consumers, for their part, are increasingly sensitive to the authenticity of the content they consume. They prefer to follow accounts that resemble them, with which they can identify. This is where micro-influencers have a decisive advantage. Their communities are ultra-engaged and loyal. When they recommend a product or service, their followers listen and take action.
More concrete results for brands
At MY BOOST, we've found that campaigns run with micro-influencers perform much better than those run with stars with millions of followers. Engagement rates are significantly higher, and sales follow. Brands are gradually realizing the value of focusing on these niche accounts rather than going overboard.
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