Are you a micro-influencer on social media and wondering how much you can earn? Or maybe you're thinking about becoming a micro-influencer and want to know what to expect in terms of income? Well, you've come to the right place! In this article, we'll dive into the numbers and reveal the average income of micro-influencers in 2025.
The micro-influencer landscape in 2025
First, it's important to understand that the world of micro-influencers has evolved significantly in recent years. By 2025, it's estimated that there will be over 50 million active micro-influencers worldwide, an increase of nearly 30% compared to 2020. This growth is driven by several factors, including the increased accessibility of content creation tools and the growing demand from brands for this type of influencer.
Micro-influencers are generally defined as content creators with between 10,000 and 100,000 followers on social media. They have established themselves as key players in influencer marketing, offering brands a more affordable and targeted alternative to large influencers.
The average income of micro-influencers in 2025
According to our research, the average income of a micro-influencer in 2025 is around €2,500 per month. Of course, this figure varies depending on several factors, such as the number of followers, engagement rate, industry, and posting frequency.
The most successful micro-influencers, with over 50,000 followers and a high engagement rate, can even earn up to €5,000 per month. Conversely, those who are just starting out or have a smaller audience can get by with just a few hundred euros per month.
It's important to note that this revenue primarily comes from brand collaborations, such as partnerships, product placements, or sponsored content. Some micro-influencers also diversify their revenue streams by offering online products or services, such as training courses, ebooks, or exclusive subscriptions.
How to maximize your income as a micro-influencer?
To maximize your income as a micro-influencer, there are several strategies to consider:
1. Develop an engaged community
The more engaged your community is (likes, comments, shares), the more brands will be interested in working with you. Focus on the quality of your content and on interacting with your followers.
2. Diversify your sources of income
In addition to brand collaborations, consider developing other revenue streams, such as selling products or services online. This will help you stabilize and increase your income.
3. Take care of your brand image
Your branding as a micro-influencer is paramount. Be consistent in your positioning, content style, and values. This will help you stand out and attract the right opportunities.
By following these tips, you can not only increase your income, but also build a sustainable career as a micro-influencer. So go ahead and boost your social media presence with MY BOOST!
